The Power of Online Video Marketing in Numbers

You’ve likely heard that having a video on your site’s landing page makes it 53% more likely to show up on the first page of Google. And that 96% of marketers are including video in their marketing budget nowadays.
So, now what?
Make sure you’re doing what it takes to drive traffic and engagement on your website.

Why is online video marketing so powerful?

Because your audience craves video.

The average user spends 88% more time on a website with video. By 2017, video will account for 69% of all consumer internet traffic.

And because video… sticks in people’s heads

When it comes to retaining information, you simply can’t compare written content with video. In just one minute of video, your viewers can retain about the same information as from 1.8 million written words.

Allows you to tell stories

Storytelling is gaining a lot of hype in marketing these days, and for good reason. Not only are stories 22 times easier to remember than facts alone, but they also connect with viewers on an emotional level, thus leaving a much greater impact.

Sparks interest

About 46% of people say they’d be more likely to seek more info about a product or service after seeing it in an online video

Leads to action

Of the 80% of internet users who watched a video ad, 46% took some sort of action after viewing it Video and email marketing can increase click-through rates by more than 90%.

Brings in online search traffic

Video attracts 2-3 times as many monthly visitors, doubles their time spent on the site and increases organic search traffic by 157% Having a video on your site’s landing page makes it 53% more likely to show up on page 1 of Google

Transmits your message more efficiently

Our brains process visuals 60,000 times faster than text

Increases sales

More than 70% of B2B consumers watch a demonstration video before making a purchase, and buyers who watch a video are 1.8 times more likely to buy an item than those who don’t.

Makes a bigger impact via social media

Social media users are 10 times more likely to click on, share or comment on a video than on other types of content.

Want more insight into video marketing?

Then follow us on LinkedIn, Twitter, Facebook, Instagram for weekly tips and stats, and to see where our production crews are shooting around the world.

Who is Stark Crew?

Need to shoot your corporate video in 12 different locations at the same time? We can help you. Stark Crew is your multi-location video solution, managing local professional video production crews around the world to get your video projects done on time and on budget.

Check out our global video reel – we really do shoot anywhere, anytime.

Stark Crew Global Reel from Stark Crew on Vimeo.